Request
"In the ideal world I would love that this tool could help me to create ad campaigns for each segment. We have B2B, we have Shopify markets and shops going international, we have companies migrating from Magento, companies migrating from Umbraco and so on. Ideally I would love to have an ad group for each of those. But I still need to create the ad."
And on how it should be controlled:
"Maybe it could be optional. It's just a flip on/off — do you want to automatically give you some suggestions for text? Switch on here and then it does the work. And then for those who want to be 100% on brand and tone of voice, then they can do it themselves."
Thomas Hedegaard, Dtails — Ads Manager intro, 11 Sep 2026. Transcript
Problem
Thomas runs marketing across several brands and has no time to write ad copy per segment. He can already build ad groups quickly in Ads Manager, but every ad underneath them is manual, so in practice he will only cover the one or two segments he has time for.
He wants breadth of relevant, segmented coverage more than he wants polished copy. His stated priority order is (1) be present at all, (2) be segmented, (3) get the wording right:
"I would rather have relevant ads on the prompts that people are writing than have one broad campaign with the perfect tone of voice."
Workaround
Writes the copy himself, or drafts it in ChatGPT and pastes it in. He confirmed he would use Ads Manager as it stands today instead of going to ChatGPT, because building the ad groups is faster and he does not have to describe his audience from scratch.
Cost of Doing Nothing
No churn risk and no adoption risk — he will use the feature either way. The cost is ceiling rather than floor: his coverage stays capped at what he personally has time to write, and the long tail of segments never gets ads. He described generation as what would make the feature "even bigger", not as what would make him use it.
Budget
Two weeks.
